KEA X UPS
KEA X UPS
KEA X UPS
In collaboration with UPS and Primetime Copenhagen we had the task of creating styles inspired by the word Transformation.
We made Design Dogmas we had to follow through the process:
- Inspired by the word Transformation
- Could only use one USP Jacket and a UPS shirt
- We could use an additional fabric or style
- The UPS Logo should be visible
From the word transformation I choose to look in to the transformation of the mind .
The ups and downs, the happy or sad, all the back and forth, over and unders we go through in our lifes.
The word transformation also became literal in the design of the skirt, that is transformable and can be styled in at least 8 ways using the magnetic buttons.
